What do you mean, no ninjas?

I get it. I do.

The big thing in new media is to break free of traditional job titles and pick something that shows you’re edgy and cool. And ninjas are cool. They also happen to be completely wrong for the social environment. In fact, a ninja is actually a throwback to the worst of old school advertising.

From the ultimate social book of knowledge, Wikipedia:
The functions of the ninja included espionage, sabotage, infiltration, and assassination, as well as open combat in certain situations.

So…what part of this is good for your customer? If you are still thinking of your customer as the “other” – someone to be tricked and conquered – it’s time for you to reconsider. Especially if you are working in the social realm.

Ninjas are great for Halloween and video games. Keep them out of your community strategy.